Getting Started Marketing Your Book as a New Author
So, you’ve published a book. Congratulations! You have already accomplished what most people only talk about doing, but never get around to in their lifetime. Hopefully, this is a massive accomplishment for you and will forever change your life for the better. As most self-published authors already know all too well, writing and publishing your first book is the easy part. The hard part is comes next: Marketing, promoting, and selling your book. Luckily, you came to the right place. The best place to start is by downloading this book:
How to promote, market, and sell more books
Words Are Swords Publishing’s How to Promote, Market, and Sell More Books will teach you the quintessential tactics used by bestselling authors to establish their reader base and sell more books over a long period of time.
The next step is to get your share-worthy book noticed and shared by the right people.
Book Marketing Basics Tip:
Remember, always focus more on the value that your book provides to readers rather that direct sales. This approach will work to your benefit you in the long run and lead to more long term sales.
Before you embark upon your book marketing basics adventure, but sure that you know who your reader is. By identifying your audience, you will be able to effectively narrow your promotional efforts and save yourself a lot of wasted time marketing to people who would never normally buy your book. This is a vital step in the promotion and marketing of your book, and–if done right–will make the rest of the process infinitely easier. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. That’s the secret to selling more books.
Book Marketing Basics For Fiction:
Use your book’s subject, themes, location, time period - everything! - for inspiration and making marketing connections. Every detail about your characters - theirs hobbies, occupation, lifestyle, values, interests - they are all opportunities to develop new and effective promotional strategies. Brainstorm (with a little help from Google), companies, experts, businesses, organizations or groups that you can enlist to help market your book by hosting a guest blog, book review, or simply posting to social media about your book. Try offering to send them a copy of your book, or free digital download.
Book Marketing Basics Tip:
Think about creating promotional materials to giveaway featuring the title of your book, like bookmarks, keychains, pens, or coffee mugs. It’s old school, but still effective. Include an image of your book cover, your hook or logline, as well as your website and contact info.
Introduce yourself and get to know the owners and staff at local, independent bookstores. Contact genre experts and well known book review blogger sites. Who do you know? Who do you need to know? Step outside your comfort zone and devise a plan to reach out to these people.
Insert sample chapters from the next book in a series at the end of your current book to pull your readers in. Similarly, one of the best places to advertise your previous work is at the end of your current book, where you’ve got a happy reader, eager for more.
Create a sense of urgency within buyers by using time-limited coupons, giveaways and contests. Host a contest on your website. Offer bonuses or special extras to readers who purchase your book prior to a certain date.
Podcasts are a great way to get yourself in front of a massive audience who may have never heard of you or your book before, and in many cases you command instant authority by appearing as a featured guest on a reputable podcast.
Many authors today create short trailers for their books. Show your creativity, humor (if appropriate) and personality. Try to avoid the jacket-flap blurb over a photo montage, and consider incorporating your overall message and brand. If you don’t feel you have the skills to create a book trailer that steals the show, you can hire a company to make one for you–just do a little cost analysis first to see if the marketing benefits outweigh the price tag.
You can also market your book by teaming up with store owners and other businesses to offer certificates, prizes and merchant coupons to be shared or given away during your book promotions. (Advertise these perks on your site and on printed materials).
Try to time your guest posts, author interviews, giveaways, advertising and other promotions to run at the same time, so that each promotion gains momentum from the other. The perception of ‘being everywhere’ will strengthen your chances of creating the word of mouth marketing momentum we’re looking for.
Help raise awareness for your own book by becoming a part of the author communities and reviewing other’s books. As you help promote other authors in your genre, by sharing their blog posts, reviewing their books and the like, you will build goodwill and a strong network of peer support for your current and future projects.
You can always consider either recording an audio book version of your book, or hiring a professional to do it for you. By having an audiobook version in the works, you open yourself up to an entirely new fan base who may not have ever discovered your book before. Plus, this is a whole other additional revenue stream for your book.
There are great book marketing ideas lurking in every corner of the internet. (many of them can be found here at Words Are Swords!).
If we missed any book marketing basics for new authors, help the author community by adding them in the comments below.