Digital marketing works wonders in this day and age, but to truly connect with and make new fans, there is no better way than by making a public appearance.
If you have the luxury of having a few dozen copies of your book on hand, consider booking readings, signings, or even attending open mics in your area. This is among the best ways of meeting new fans and selling your books face to face.
When it comes time to submit press releases, also considering sending them to your local radio stations and universities. Many local morning radio stations will often invite authors to come on their show and talk about their new book. Universities are just as eager to get authors in their doors to speak with students about their book and the publishing process.
This style of word of mouth promotion is among the best ways of getting your book into people’s hands. It’s a free, highly credible, highly viral resource that helps to amplify your efforts to create interest and buzz about your work. And all you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of the people who will spread the word.
Although the concept is simple, the implementation is going to require some time and effort, especially in the beginning. However, with a good plan, you’ll soon reach a tipping point where your fans begin to market for you in numbers great enough to really impact your book sales.
By appearing at literary events and giving short speeches about your work as an author, you can quickly make a lot of new friends and fans.